Pulling inspiration from LIFEWTR packaging, we hosted a hands-on digital dining experience for artists and creatives in the Chicago market. Guests received meal kits containing LIFEWTR and custom ceramic plates for a lesson on the art of plating. Kasama chefs Tim Flores and Genie Kwon joined artist Paul Octavious on Zoom to discuss the chefs’ creative process and connect with the LIFEWTR brand. In addition to the digital activation, we also created original video and photo content for use on LIFEWTR social channels.