Soho House Chicago
Creative Direction, Experiential Strategy, Hosting
Working alongside Soho House Chicago, we hosted and developed an engaging creative direction for the private members club's annual New Year's Eve party. Pulling inspiration from Dick Clark's New Year's Rockin' Eve Soho House Chicago transformed into Times Square of the 80s and 90s complete with dramatized countdown segments (both live and pre-recorded) and interspersed performances. As an extension of the era, the rooftop pulled inspiration from the peep shows and leather bars of Times Square in the 80s with the live performances and DJ sets.
Azuree Wiitala & Momoko Fritz